With a Master’s in Human Performance S&C and a decade of experience in the military and coaching, I help my clients and other coaches unlock their potential. My background in strength, endurance, and tactical training, combined with leadership and communication skills, bridges the gap between science and real-world application to redefine fitness and coaching.


Human Performance Coaching
Train for strength, resilience, and longevity
Move better. Get stronger. Stay capable long-term.
Schedule a Performance ConsultationTactical & Occupational Performance
Built for demanding professions
For military, first responders, and high-demand professionals.
Perform when it matters most.
Apply for Tactical CoachingPerformance Assessment
A clear starting point
For anyone unsure where to begin.
A clear performance roadmap.
Book a Strategy Session
Welcome to my corner of the fitness industry, where performance, leadership, and sustainability intersect. My name is Rocky Conejos, and I’m dedicated to helping both coaches and clients redefine what it means to be truly fit, strong, and resilient.My Background
I hold a Master’s degree in Human Performance with a cognate in Strength and Conditioning, along with certifications as a TSAC-F (Tactical Strength and Conditioning Facilitator) and USAW-LVL1 (USA Weightlifting Level 1 Coach).Experience & Mission
Before stepping into the fitness industry, I spent five years as an infantryman, currently in the Army reserves, where I honed skills in leadership, tactical operations, and resilience—qualities that now influence my coaching philosophy.As the founder of The Coaches Alliance Mentorship Program, I am committed to guiding new coaches in building strong technical skills, mastering communication, and developing a solid business foundation.My Philosophy
Fitness is more than just a look—it’s a process of physical, mental, and professional growth. My mission is to challenge outdated industry standards and build an alliance of professionals who prioritize long-term results, evidence-based training, and leadership development.

Let’s Connect!Have a question, an idea, or just want to chat about coaching and performance? I’d love to hear from you! Whether you're a coach looking to grow, an athlete striving for more, or someone passionate about redefining health and fitness, let’s start the conversation.
Your message has been received, and I appreciate you reaching out! I’ll personally review it and get back to you within 48 hours. In the meantime, stay strong, stay curious, and keep pushing forward.
